On December 12th, Mexico celebrates the Virgin of Guadalupe, a beloved symbol of faith and tradition. To help you honor this meaningful day, we’ve curated a list of items that let you express your devotion, no matter where you are.
Our Lady of Guadalupe, also known as La Virgen de Guadalupe, holds deep significance for Catholic Mexicans. She represents grace, miracles, and unwavering faith – and her legacy is still celebrated with devotion today.
On Dec. 12, believers gather to celebrate Día de la Virgen de Guadalupe (Day of the Virgin of Guadalupe), commemorating the final day she appeared to Juan Diego in 1531. Here’s why this day is so important and how we continue to honor La Virgen in modern fashion culture.
Why We Celebrate La Virgen de Guadalupe on December 12
Although there are many versions of the story, one indicates that the Virgin Mary made four apparitions to Juan Diego between December 9 and December 12, 1531. The apparitions told Juan Diego to build a shrine, and although he hesitated initially, he was eventually approved to do so. On December 12, she told Juan Diego to collect roses from the hill and take them to the bishop. He then showed the bishop Virgin Mary’s image on his cloak. Now, the image is permanent in the Basilica de Guadalupe in Mexico City.
To celebrate this historical moment, many people go on pilgrimages to the Basilica de Guadalupe annually, asking for their own miracle. Many people also celebrate the festivities by making a feast and attending church for a special mass.
But that’s not the only way to celebrate La Virgen.
How Modern Fashion Culture Celebrates La Virgen
After so many centuries, La Virgen continues to hold as much respect and traditional values in the Latin community. Many business owners use their merchandise to honor La Virgen in different ways, such as by paying respects to the patroness.
With that in mind, here are three fashionable ways to honor La Virgen de Guadalupe – and where to buy these items.
Barrio Drive
This immigrant-owned business celebrates La Virgen with its “Me Llueven Las Bendiciones” collection, featuring t-shirts, muscle tanks, and even a cozy blanket.
Hija De Tu Madre
This Latina-owned brand pays tribute to La Virgen with their viral “Virgencita Tapestry Zipper Jacket” and a stunning necklace inspired by her.
Bella Doña
Another Latina-owned brand, Bella Doña, honors La Virgen with their soft baby blue “Virgencita Sweater.”
How Will You Honor La Virgen This Year?
Whether through traditional celebrations or modern fashion, there are countless ways to pay tribute to La Virgen de Guadalupe. How will you celebrate her legacy this year?
